Talk
Brand Love Perceived by Car Users: Segmentation Using FIMIX-PLS.
Sandra Loureiro (Loureiro, S.M.C.);
Event Title
34th Annual Conference of the German Classification Society (GfKl)
Year (definitive publication)
2010
Language
English
Country
Germany
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Abstract
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Acknowledgements
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Keywords
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Publication Identifiers
ci-pub-9718
Other Publication Details
Yes
Digital
Karlsruhe
Conference
International
Oral Presentation