The context for this research was the lack of data and studies on how to improve the business competitive environment and make it more interesting for foreign direct investment, in particular in Portugal economy. Two research questions were formulated to understand the main perspectives of Portugal competitiveness and main ideas to Portuguese companies become more competitive using a qualitative methodology based on in depth interviews of 67 persons from entrepreneurs, economist, researchers and academics. The main findings identify a set of factors that turns the Portuguese economy more competitive, as well the types of investments that matches with Portuguese dynamics and environment, and a roadmap for economic development.

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Market selection,Business competitiveness,Economic competitiveness,Portuguese competitiveness,FDI