Talk
City trademarking: Dynamic differentiation in twelve large European cities
Sandro Mendonça (Mendonça, S.); Andreia Sousa (Sousa, A.); João Gomes (Gomes, J.);
Event Title
Geoinno2018
Year (definitive publication)
2018
Language
English
Country
Spain
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Abstract
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Acknowledgements
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Keywords
Trademarks,Innovation,Differentiation