The chapter reviews the field of what I call ‘cinema-tourism studies’ – an umbrella term that covers different (inter)disciplinary research on tourism and film – by discussing two key theoretical concepts: the tourist gaze and virtual tourism. These concepts have failed to engage with the particulars of visuality and their relationship with broader and increasingly mediatised contexts. Working from a cultural studies and visual anthropology perspective, I stress the need to consider research alternatives that engage with a different kind of objects and require innovative theories and methodologies, such as media archaeology, more-than-representational theories and the concept of mediatization.

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tourism,cinema,tourist gaze,virtual tourism

• Media and Communications - Social Sciences
• Arts (arts, history of arts, performing arts, music) - Humanities
• Anthropology - Social Sciences