Talk
Coolness Factor in Virtual Reality Motion Picture Context
Mariana Rodrigues (Rodrigues, M. B.); Sandra Loureiro (Loureiro, S. M. C.);
Event Title
Proceedings of the 50th European Marketing Academy Conference (EMAC)
Year (definitive publication)
2021
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(Last checked: 2025-12-19 08:45)

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Abstract
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Publication Identifiers
ci-pub-91099
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