The amount of studies that have been done through the years within the field of culture and, specifically organisational culture, says a lot regarding the important of the matter in organisations. Nowadays, it seems more and more important to demystify the concept of culture, so that organisations, especially those operating worldwide, may take the most advantage possible from it, in order to have satisfied employees, managers and sponsors. The objective of this study is to help understanding, from theory to practice, why and how important culture is for an international organisation and how important it is for an international organisation to have a common culture and to adapt and change it. For this proposes the research was conducted by an empirical study focused on 14 interviews made to top managers and directors of organisations operating internationally. The three proposed questions were answered, and it was concluded that in a common opinion, culture is important in all companies, it is in fact the DNA of an organisation being the key to its success.

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Organisational culture,Adaptation,Internationalisation,International organisations

• Economics and Business - Social Sciences