Talk
DOES CUSTOMER-BASED REPUTATION ADD TO SOCIAL AND MASS MEDIA REPUTATION IN JUDGING SOCIAL RESPONSIBILITY OF BANKS?
Raquel Rebelo (Rebelo, R.); Nelson Ramalho (Ramalho, N.); Pedro Fontes Falcão (Falcão, P. F.);
Event Title
ICABM2020 - International Conference of Applied Business and Management
Year (definitive publication)
2020
Language
English
Country
Portugal
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Abstract
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Acknowledgements
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Keywords
reputation,social media,corporate social responsibility
Publication Identifiers
ci-pub-84861
000652015800008
Other Publication Details
Yes
Conference
International
Oral Presentation