Talk
Don’t look at me: Quantitative testing of the Pressure for a Perfect Conduct model of Cancel Culture prevention
Tiago Rôxo Aguiar (Aguiar, T. R.); Sara Correia (Correia, B. S.); Ana Luiza Murta (Murta, A. L.); Diniz Lopes (Lopes, D.); Thomas R. Brooks (Brooks, T. R.);
Event Title
XX PhD Meeting in Psychology
Year (definitive publication)
2025
Language
English
Country
Portugal
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(Last checked: 2026-04-19 02:14)

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Abstract
Social media platforms have revolutionized the way we connect, influence, and monitor one another. Related to these ideas, Cancel culture has emerged in public speech and past research as a phenomenon capable of having a variety of effects on the general population. The construct of Pressure for a Perfect Conduct (PPC) has been proposed as a conceptual representation of the pressure individuals may experience to conduct themselves perfectly under the threat of being canceled. Nevertheless, research employing this concept is lacking, and there is currently no larger quantitative research into the topic. The goal of our study was to empirically and quantitatively test the PPC model, as well as further explore some of the previously proposed relationships between this critical variable and other constructs. Data is still being analyzed, but preliminary results indicate that the PPC construct can be used as a significant predictor of both cognitive and behavioral constructs, such as well-being and coping strategies. Our work further supports the usage of the PPC model, in addition to offering a strong, quantitative insight into the implications of Cancel Culture prevention at the individual level.
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