Talk
Exploring Brand Love in the Wine Sector: An International Segmentation Perspective
Sandra Loureiro (Loureiro, S.M.C.); Silvia Cacho (Cacho, S.);
Event Title
CONSUMER-BRAND RELATIONSHIP
Year (definitive publication)
2012
Language
English
Country
United States of America
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Abstract
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Acknowledgements
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Keywords
Publication Identifiers
ci-pub-9703
Other Publication Details
Yes
Digital
Boston
Conference
International
Oral Presentation