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Publication Detailed Description
Proceedings of the ICCMI 2017: 5th International Conference on Contemporary Marketing Issues
Year (definitive publication)
2017
Language
English
Country
Greece
More Information
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Abstract
The main purpose of the current study is to analyze how desire, perceived-self, social
values and involvement are related to consumer engagement into the fashion luxury
industry. A sample of 295 luxury fashion consumers participate in the study. Findings
suggest that perceived-self is not one of the most significant driver to consumer
engagement. Subjective well-being may also act as an outcome of consumer engagement.
The article also provides managerial implications, limitations and further research.
Acknowledgements
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Keywords
Desire,Perceived-self,Social values,Involvement,Consumer engagement,Subjective-well-being,Luxury consumption
Funding Records
| Funding Reference | Funding Entity |
|---|---|
| UID/GES/00315/2013 | Fundação para a Ciência e a Tecnologia |
