Talk
Exploring how brands create and maintain online relationships through their websites, facebook and instagram brand pages
Luisa Pinto (Pinto, L.); Sandra Loureiro (Loureiro, S. M. C.); Paulo Rita (Rita, P.); Eduardo Moraes Sarmento (Eduardo Moraes Sarmento);
Event Title
GAMMA-Global Marketing Conference-Bridging Asia and the World: Searching for Academic Excellence and Best Practice in Marketing and Management
Year (definitive publication)
2018
Language
English
Country
Japan
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Abstract
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Acknowledgements
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Keywords
Publication Identifiers
ci-pub-53369
Other Publication Details
Yes
Tokyo
Conference
International
Oral Presentation