Talk
Fashion and Beauty Advertising Models’ Age and its Impact on Over 50 Female Consumers’ Purchase Intention
Hélia Gonçalves Pereira (Pereira, H.); Maria Salgueiro (Salgueiro, M.F.); José Dionísio (Dionísio, J.); Joana Pinho (Joana Pinho);
Event Title
Tourism and Ageing Conference, 2014
Year (definitive publication)
2014
Language
English
Country
Portugal
More Information
--
Abstract
--
Acknowledgements
--
Keywords