Talk
Foreign branding influence on product origin perception
Carmen Lages (Carmen Helena Caldeira de Freitas Lages); José M. P. Paixão (Paixão, J.P); José G. Dias (Dias, J. G.);
Event Title
EMAC 2011 Conference
Year (definitive publication)
2011
Language
English
Country
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More Information
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Abstract
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Acknowledgements
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Keywords
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Associated Records

This talk is associated with the following record:

Publication Identifiers
ci-pub-386
Other Publication Details
Yes
Digital
Ljubliana
Conference
European
Oral Presentation