Publication in conference proceedings
Foreign Branding Influence on Product Origin Perception
João Paixão (João Paixão); Carmen Lages (Carmen Helena Caldeira de Freitas Lages); José G. Dias (Dias, J. G.);
CD Rom Proceedings 40th European Marketing Academy (EMAC) Conference
Year (definitive publication)
2011
Language
English
Country
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Abstract
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Publication Identifiers
ci-pub-486
Other Publication Details
2011
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Digital
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University of Ljubljana
Conference
European
2011
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