Talk
Identity and Optimal Distinctiveness by Contested Transformative Services: the Case of Complementary and Alternative Medicine (CAM)
Marta Bicho (Bicho, M.); Carmen Lages (Lages, C.); Cláudia Simões (Simões, C.);
Event Title
International Conference on Social Responsability, Ethics and Sustainable Business
Year (definitive publication)
2019
Language
English
Country
Portugal
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Abstract
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Acknowledgements
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Keywords
Corporate Identity,Optimal Distinctiveness,Transformative Services,Complementary and Alternative Medicine
Publication Identifiers
ci-pub-73546
Other Publication Details
Yes
Braga
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European
Oral Presentation