With the pandemic caused by the new corona virus, many businesses had to close their doors, including beauty salons around the world. With this in mind, this study sought to analyze the speech given by the American presenter Ainsley Earhardt of “FOX & Friends”, about the need to go “to fix the hair and do the nails” during the pandemic. Her comment was controversial and Public Opinion revealed interesting interpretations in this regard. Therefore, this study based on the concepts of “primining” - this being the relationship between event/event and its target, and through the Critical Discourse Analysis method, sought to better analyze what meanings the presenter's speech can reveal and what reflexes her speech caused in the media and among her audience. Keywords: Pandemic. Speech. Female beauty. Public opinion.

--

quarentena,mulher,beleza feminina,cuidados de beleza,covid 19

• Sociologia - Ciências Sociais
• Ciências da Comunicação - Ciências Sociais