Love and respect in the soccer industry

Ciência-IUL Publications Publication Detailed Description

Publication in conference proceedings

Sandra Loureiro (Loureiro, S. M. C.); Hans R. Kaufmann (Kaufmann, H. R.);

10th Annual Conference of the EuroMed-Academy-of-Business

Year (definitive publication)

2017

Language

English

Country

France

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Web of Science®

Times Cited: 1

(Last checked: 2024-12-21 17:11)

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Times Cited: 0

(Last checked: 2024-12-22 07:15)

Abstract

Acknowledgements

Keywords

Brand love,Brand performance,Brand heritage,Corporate reputation,Brand trust and Brand co-creation

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