Talk
LUXURY BRANDS IN ONLINE GAMING: ENHANCING PERCEIVED QUALITY OF LUXURY PRODUCTS
Mariana Berga Rodrigues (Rodrigues, M. B.); Sandra Loureiro (Loureiro, S. M. C.); João Guerreiro (Guerreiro, J.);
Event Title
2024 GAMMA-Global Fashion Management Conference-Marketing & Management in the Age of the Digital Fashion Transformation
Year (definitive publication)
2024
Language
English
Country
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Abstract
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