Talk
LUXURY BRANDS ON INSTAGRAM - A NETNOGRAPHIC APPROACH
Aihoor Aleem (Aleem, A.); Sandra Loureiro (Loureiro, S. M. C.);
Event Title
Global Fashion Management Conference at Seoul 2021 - GAMMA - GFMC/KSMS
Year (definitive publication)
2021
Language
English
Country
Portugal
More Information
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Abstract
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Acknowledgements
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Keywords
luxury,brand coolness,fashion,social media,communication,netnography,Instagram.
Publication Identifiers
ci-pub-83989
Other Publication Details
Yes
Digital
Seoul
Conference
International
Oral Presentation