Scientific journal paper
Market segmentation at store-level: the impact of product aggregation on unobserved heterogeneity recovery
Graça Trindade (Trindade, G.); M. Manuela Hill (Hill, M. M.); José G. Dias (Dias, J. G.);
Journal Title
Portuguese Journal of Quantitative Methods
Year (definitive publication)
2011
Language
English
Country
Portugal
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Abstract
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Acknowledgements
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Keywords
Publication Identifiers
ci-pub-324
Other Publication Details
2011
Edições Sílabo
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1647-7987 (print)
1647-7987 (online)
9771647798032 (print)
9771647798032 (online)
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2 1
23 - 32
Yes
Both (printed and digital)