The book provides a compilation of small research projects undertaken in the fields of Marketing and Strategic Management, covering a myriad of topic of interest for the incumbents across industries. Considering the combination of theoretical and empirical contributions, this book constitutes itself, additionally, a support source for under and postgraduate students in the domain of social sciences, providing some inspiration upon topics surrounding the knowledge fields of in Marketing and Strategy, but also, upon research design components, as research questions, hypothesis, propositions, and methods for the collection and analysis of data.

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