Talk
Measuring consumers Consciousness level impact on their willingness to buy sustainable products
Bárbara Leão de Carvalho (Leão, B.); Paulo Rita (Rita, P.); Maria Salgueiro (Salgueiro, M.F.);
Event Title
European Marketing Academy (Doctoral Colloquium)
Year (definitive publication)
2012
Language
English
Country
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More Information
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Abstract
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Acknowledgements
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Keywords
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Publication Identifiers
ci-pub-9959
Other Publication Details
Yes
Printed
Conference
European
Oral Presentation