In an era in which the study of the brain gets increasingly featured as an analytical tool of economic phenomena, the understanding of the way Neuroeconomics works as a tool for managers, students and other economic agents is now particularly important. There is now a need to have research that allow the clarification of the analytical decision process and the potential of brain study for decision making process of economic agents. Considering this new reality, a study is presented concerning one of the most important issues for the decision maker, which is the reinforcement learning process.

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Reinforcement learning, Neuroeconomics, Individual Behaviour