Publication in conference proceedings
Online buying behavior in Technological and Office Products
Hélia Gonçalves Pereira (Pereira, H.); Margarida G. M. S. Cardoso (Cardoso, M. G. M. S.); José Dionísio (Dionísio, J.);
Shopper Marketing and Pricing Conference
Year (definitive publication)
2014
Language
English
Country
Sweden
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Abstract
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Acknowledgements
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Keywords
online buying behaviour, online purchases, satisfaction
Associated Records

This publication is associated with the following record:

Publication Identifiers
ci-pub-17105
Other Publication Details
2014
Stockholm School of Economics
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978-91-7258-945-2 (print)
978-91-7258-945-2 (online)
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81 - 84 4
Yes
Both (printed and digital)
Stockholm School of Economics
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Babson, Stockholm School of Economics, Amercian Marketing Association
Stockholm
Conference
International
2014
Position Paper