Talk
Online buying behavior in Technological and Office Products
Hélia Gonçalves Pereira (Pereira, H.); Margarida G. M. S. Cardoso (Cardoso, M. G. M. S.); José Dionísio (Dionísio, J.);
Event Title
Shopper Marketing and Pricing Conference
Year (definitive publication)
2014
Language
English
Country
Sweden
More Information
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Abstract
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Acknowledgements
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Keywords
online buying behaviour, online purchases, satisfaction
Associated Records

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Publication Identifiers
ci-pub-17106
Other Publication Details
Yes
Both (printed and digital)
Stockholm
Conference
International
Oral Presentation