Publication in conference proceedings
Online Consumer Generated Content and the Role of Social Influence Marketing
Nuno Teixeira (Teixeira, N.); José Dionísio (Dionísio, J.); Hélia Gonçalves Pereira (Pereira, H.);
International Network of Business & Management Journals
Year (definitive publication)
2013
Language
English
Country
Portugal
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Abstract
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Acknowledgements
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Keywords
consumer generated marketing, social media
Publication Identifiers
ci-pub-15716
Other Publication Details
2013
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Yes
Both (printed and digital)
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INBAM
Conference
International
2013
Full Paper