Talk
Proposition of a New Theoretical Model to Investigate the Role of Social Network Sites in Driving Customer Relationship Loyalty
Daniela Langaro (Langaro, D.); Paulo Rita (Rita, P.);
Event Title
European Marketing Academy (Doctoral Colloquium)
Year (definitive publication)
2012
Language
English
Country
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More Information
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Abstract
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Acknowledgements
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Keywords
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Publication Identifiers
ci-pub-9960
Other Publication Details
Yes
Printed
Conference
European
Oral Presentation