Non-peer-reviewed papers
Psychographic determinants of private-label adoption: a feasibility study in the Portuguese yogurt market
Ana Brochado (Brochado, A.); Susana Marques (Marques, S.); Pedro Mendes (Mendes, P.);
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Year (definitive publication)
2015
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Abstract
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Acknowledgements
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Keywords
Private labels; psychographics; Tobit regression; yogurt;
Publication Identifiers
ci-pub-94592
http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582015000100017
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No
2015-01-01
2015-01-01