This paper follows from the research question what is the effect of research excellence of research institutes on public communication? Are higher research budgets reflected in increased levels of public engagement? We will investigate how distribution of research funding affects communication of organizations, and whether funding mediates professionalized communication. These data will lead into the discussion of the requirements from funders, governments, and host institutions for public communication and what shape are such requirements taking within research organisations. 15-19 November, 2021, Metz, France.

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