Talk
Sponsoring a nation – brand attributes of the Portuguese national team
José Dionísio (Dionísio, J.); Ana Brochado (Brochado, A.); Carmo Leal (Leal, C.);
Event Title
16th International Marketing Trends Conference
Year (definitive publication)
2017
Language
Spanish/Castilian
Country
Spain
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Abstract
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Acknowledgements
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Keywords
Publication Identifiers
ci-pub-88685
Other Publication Details
Yes
Madrid
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