Talk
Study of customer's perceptual antecedents of value and attitude toward Electronic Marketing Communication tools (e-mail and SMS): An Application to the Tourism Industry
Daniel Almeida (Almeida, D.); Paulo Rita (Rita, P.);
Event Title
Academy of Marketing Conference
Year (definitive publication)
2009
Language
English
Country
United Kingdom
More Information
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Abstract
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Acknowledgements
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Keywords
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Associated Records

This talk is associated with the following record:

Publication Identifiers
ci-pub-10216
Other Publication Details
Yes
Printed
Leeds
Conference
International
Oral Presentation