Talk
Symbolic image, satisfaction, and delight in retail sector: FIMIX-PLS market segmentation
Sandra Loureiro (Loureiro, S.M.C.);
Event Title
Global Marketing Conference-Marketing in a Turbulent Environment,
Year (definitive publication)
2010
Language
English
Country
Japan
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Abstract
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Acknowledgements
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Keywords
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Publication Identifiers
ci-pub-9724
Other Publication Details
Yes
Digital
Tokyo
Conference
International
Oral Presentation