This chapter focuses on the influence of information and communication technologies (ICT) in strategic communication and market research. One addresses, among others, the role of computer-based information systems (IS) and IS management in contemporary businesses; the intelligence cycle and the types and categories of IS and their utility to operational and strategic activities of a firm. Furthermore, it discusses the increasing digitalization of societies, and therein, the challenges of digital business communication and business digitalization. Seminal aspects are here uncovered with this regard, as the copiousness and overdependence of data analytics, the phenomenon of big data, the concentration of economic agents over platforms, the use of web-based value chains, and the shift to “reintermediation.

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