Talk
The direct and indirect impact of country personality on behavioral intentions for travelling: the full mediation effect of the affective country image
Carlos Búrcio (Búrcio, C.); Rui Vinhas da Silva (Vinhas da Silva, Rui); Maria Salgueiro (Salgueiro, M.F.);
Event Title
Global Business Conference – GBC_Summer 2014
Year (definitive publication)
2014
Language
English
Country
Croatia
More Information
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Abstract
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Acknowledgements
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Keywords
Publication Identifiers
ci-pub-20054
Other Publication Details
Yes
Other
Dubrovnik
Conference
European
Oral Presentation