The effects of social network sites on brand awareness and attitude

Ciência-IUL Talks Talk Detailed Description

Talk

Daniela Langaro (Langaro, D.); Maria Salgueiro (Salgueiro, M.F.); Paulo Rita (Rita, P.);

Event Title

2nd International Conference on Contemporary Marketing Issues, ICCMI 2014

Year (definitive publication)

2014

Language

English

Country

Greece

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Times Cited: 0

(Last checked: 2023-01-05 17:37)

Abstract

Acknowledgements

Keywords

Publication Identifiers

Ciência-IUL ID

ci-pub-20047

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