Scientific journal paper
The influence of colour in anthropomorphic packaging: Purchase intention and product attractiveness
Luisa Martinez (Martinez, L. M.); Diana Gameiro (Gameiro, D.); Luís Fructuoso Martinez (Martinez, L.); Luisa Agante (Agante L.); Ana Maria Abreu (Abreu, A. M.);
Journal Title
Revista Portuguesa de Marketing
Year (definitive publication)
2020
Language
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Country
Portugal
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Times Cited: 1

(Last checked: 2026-05-23 08:31)

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Abstract
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Acknowledgements
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Keywords
Publication Identifiers
ci-pub-117053
Other Publication Details
2020
Instituto Portugue?s de Administrac?a?o de Marketing : Ensigest
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0873-2949 (print)
0873-2949 (online)
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Yes