Talk
The influence of happiness and trust on consumers' loyalty in social virtual networks
Jaqueline Canuto (Jaqueline Canuto); Paulo Rita (Rita, P.);
Event Title
European Marketing Academy Doctoral Colloquium
Year (definitive publication)
2010
Language
English
Country
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More Information
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Abstract
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Acknowledgements
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Keywords
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Publication Identifiers
ci-pub-9955
Other Publication Details
Yes
Both (printed and digital)
Conference
European
Oral Presentation