Publication in conference proceedings
The influence of Visit Motivation on Preferences for Activities in Natural Parks: A model-based segmentation using a finite mixture PLS approach
Catarina Marques (Marques, C.); Elizabeth Reis (Reis, E.); João Menezes (Menezes, J.);
Proceedings of the 39th Conference of the European Marketing Academy (EMAC 2010)
Year (definitive publication)
2010
Language
English
Country
Denmark
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Abstract
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Publication Identifiers
ci-pub-9827
Other Publication Details
2010
European Marketing Academy
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0 - 0 8
Yes
Digital
European Marketing Academy
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European Marketing Academy
Copenhagen
Conference
European
2010
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