The goal of this article is to analyse the political communication style of the Movement Against Illegal Immigration (Dvizheniye Protiv Nelegalnoy Immigrazii – DPNI), which is one of the central nodes in the Russian extreme-right movement web network. In the article, the political communication style of the organisation is investigated at two levels – the presentation of online identity and the presentation of offline identity. Online self-presentation is studied by means of the qualitative analysis of the incoming links (position in the web network) and the internal structure of the website. DPNI is conceptualised as a new type of political organisation based on the networking principle allowing flexible membership and based on the interplay of its online and offline self-presentations. The study provides insights into how the new media become embedded in the political communication of extreme-right political organisations in Russia.

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DPNI,Extreme-right movement,Internet,Movement Against Illegal Immigration,Political communication style,Russia

• Sociology - Social Sciences
• Political Science - Social Sciences