Publication in conference proceedings
The relationships between Portuguese banks and their customers in a recessionary context
Hélia Gonçalves Pereira (Pereira, H.); Maria Salgueiro (Salgueiro, M.F.); Paulo Nunes (Nunes, P.);
International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour - ICIEMC
Year (definitive publication)
2015
Language
English
Country
Portugal
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Abstract
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