Talk
The Search for Strategic Balance by a Marginalized Market Category: Similarity or Distinctiveness?
Marta Bicho (Bicho, M.); Ralitza Nikolaeva (Nikolaeva, R.); Carmen Lages (Lages, C.);
Event Title
Leadership & Society Forum
Year (definitive publication)
2019
Language
English
Country
Portugal
More Information
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Abstract
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Acknowledgements
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Keywords
Strategic Balance,Complementary and Alternative Medicine,Market Categories
Publication Identifiers
ci-pub-73548
Other Publication Details
Yes
Lisbon
Conference
European
Oral Presentation