Publication in conference proceedings
Wine consumer behaviours: exploring the drivers of wine brand equity and willingness to pay price premium
Ana Brochado (Brochado, A.); Sandra Loureiro (Loureiro, S. M. C.);
Atas das XXIV JORNADAS LUSO-ESPANHOLAS DE GESTÃO CIENTÍFICA
Year (definitive publication)
2014
Language
English
Country
Portugal
More Information
--
Web of Science®

This publication is not indexed in Web of Science®

Scopus

This publication is not indexed in Scopus

Google Scholar

This publication is not indexed in Google Scholar

Abstract
--
Acknowledgements
--
Keywords
Publication Identifiers
ci-pub-15638
Other Publication Details
2014
--
--
--
9789728793654 (print)
9789728793654 (online)
--
1 - 10 10
Yes
Both (printed and digital)
--
Instituto Politécnico de Leiria
Conference
International
2014
Full Paper