English
Ciência-IUL
Publicações
Descrição Detalhada da Publicação
The effect of smiling pictures on perceptions of personas
UMAP'19 Adjunct: Adjunct Publication of the 27th Conference on User Modeling, Adaptation and Personalization
Ano (publicação definitiva)
2019
Língua
Inglês
País
Estados Unidos da América
Mais Informação
Web of Science®
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Abstract/Resumo
We analyze the effect of a smile in personas pictures on persona perceptions, including credibility, likability, similarity, and willingness to use. We conduct an online experiment with 2,400 participants using a 16-item survey and multiple persona profile treatments of which half have a smiling photo and half do not. We find that persona profiles with a smiling photo result in an increase in perceived similarity with, likability of, and willingness to use the personas. In contrast, a smile does not increase the credibility of the personas. Our research has implications for the design of persona profiles and adds to previous findings of persona research that the picture choice influences individuals' persona perceptions in profound ways.
Agradecimentos/Acknowledgements
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Palavras-chave
Smile,Personas,Persona design,User study
Registos de financiamentos
| Referência de financiamento | Entidade Financiadora |
|---|---|
| UID/SOC/03126/2013 | Fundação para a Ciência e a Tecnologia |
