Aihoor Aleem
Professora Auxiliar Convidada Department of Marketing, Operation and Management (IBS)
Integrated Researcher BRU-Iscte - Business Research Unit (IBS) [Marketing Group]
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Academic Qualifications
University/Institution Type Degree Period
ISCTE-Instituto Universitario de Lisboa
BRU-IUL - Portugal - Lisboa
PhD Gestão com especialização em Marketing 2019 - 2023
Universidade Catolica Portuguesa - Faculdade de Ciencias Economicas e Empresariais
Portugal - Lisboa
M.Sc. Management - Specialization in Strategic Marketing 2017 - 2019
Instituto de Arte Design e Empresa - Universitario
Portugal - Lisboa
Licenciate Marketing e Publicidade 2013 - 2016
Research Interests
Luxury
Fashion
Conspicuous Consumption
Hedonic Consumption
Social Media
Brand Coolness
Influencer Marketing
New Trends
Brand Love
Fields of Science and Technology Classification
Economics and Business Social Sciences
Media and Communications Social Sciences