Português
| Teaching Year | Semester | Course Name | Degree(s) | Coordinator |
|---|---|---|---|---|
| 2024/2025 | 2º | Leadership and Strategic Knowledge | -- | No |
| 2024/2025 | 1º | Fundamentals of Management | Bachelor Degree in Economics; | No |
The information in this public profile may be outdated.
Teaching Activities
Supervisions
M.Sc. Dissertations (10)
Ongoing (1)
| Student Name | Title/Topic | Language | Status | Institution | Initial Year |
|---|---|---|---|---|---|
| Beatriz Alves Cassiano | Social influence in the orientalization of the consumer | Developing | Iscte | 2024 |
Concluded (9)
| Student Name | Title/Topic | Language | Institution | Initial Year | Concluding Year |
|---|---|---|---|---|---|
| Maria Miguel Bernardino Estevens | New Marketing Trends in Fashion Luxury Brands: How ImmersiveTechnologies are used as Marketing Strategies | English | Iscte | 2025 | 2026 |
| Ana Rita Santos França | Analysis of Brand Luxury Coolness in the Automotive Sector | English | Iscte | 2024 | 2026 |
| Margarida Metello de Sousa | Corporate Social Responsibility: The impact on Luxury Fashion Brands | English | Iscte | 2024 | 2024 |
| Inês Maria Figueira Jardim Silva | Dressed to Impress: Investigating how social media fashion influencers shape consumers’ purchase intentions | English | Iscte | 2024 | 2024 |
| Mónica Oliveira Santos | Sustainability and Fashion: Testing Consumers Willingness to Pay for Sustainable Fashion | English | Iscte | 2023 | 2023 |
| Filipe Ferreira Mota dos Santos | Tokenizing the Fashion Industry: The moderating impact of NFTs in Luxury Fashion Purchases and its effects on consumers | English | Iscte | 2023 | 2023 |
| Florent Hubert Eudes Malbois | Collaborative consumption: What would motivate customers to be part of it? The case of second-hand shopping on Vinted with the French population | English | Iscte | 2023 | 2023 |
| Sarah Mekkaoui | The Role and Impact of the Influencer Marketing Strategy in Fashion Companies ? Farfetch Case Study | English | Iscte | 2021 | 2022 |
| Jéssica Francisco Martinho | I'm my own mannequin - The impact of AR on self-concept | English | Iscte | 2021 | 2022 |
