Mariana Rodrigues
Assistente Convidada Department of Marketing, Operation and Management (IBS)
Research Assistant BRU-Iscte - Business Research Unit (IBS) [Marketing Group]
[ View e-mail ]
Office D4.26
Scopus
ORCID
Teaching Activities
Teaching Year Semester Course Name Degree(s) Coordinator
2025/2026 2º Fundamentals of Management Bachelor Degree in Human Resources Management; No
2025/2026 1º Fundamentals of Management Bachelor Degree in Economics; No
Supervisions
M.Sc. Dissertations (22)
Ongoing (11)
Student Name Title/Topic Language Status Institution Initial Year
Beatriz Santos Vieira How Human Should a Chatbot Be? The Impact of Anthropomorphism Developing Iscte 2026
Gonçalo Alexandre Sopa Martins Sousa Santos Hardcore em Portugal: Viabilidade para a Criação do Primeiro Festival Nacional de Música Hardcore Developing Iscte 2025
Mariana Santos Saião Business to Business Negotiation Developing Iscte 2025
Ana Maria Gomes Soares Artificial Intelligence and Data Analysis in Cash Flow Forecasting: Impact on the Management of SMEs Developing Iscte 2025
Cláudia Pereira Fialho Digital Transformation and Customer Experience: The Impact of Digitalisation on Banking Relationships Developing Iscte 2025
Maria Inês Costa Rodrigues The role of Pop Culture as Marketing Strategies in building Brand Coolness and Customer Engagement for Gen-Z Developing Iscte 2024
Margarida de Sousa Henriques e Antunes de Almeida When “sugar-free” feels healthy: nutrition claims, influencers and perceived healthiness in ultra-processed snacks Developing Iscte 2024
Maria Leonor da Cruz Baptista Galamba Vieira Marketing in the Film Industry: streaming as a mean to change viewers’ negative perception towards national films Developing Iscte 2024
Camilly Aparecida Lemos Marketing de Influência em Portugal: Decisão e Avaliação dos Investimentos das Empresas Portuguesas Developing Iscte --
Anastasiia Artemovskaia Art Basel as a Case Study: Managing Global Leadership in a Changing Art Fair Landscape Developing Iscte --
Márcia Alexandra Reis Marques Growth of a music industry company Developing Iscte --
Concluded (11)
Student Name Title/Topic Language Institution Initial Year Concluding Year
António Fernandes Machado The Future of Art - A study on the influence of AI technology on the customer perception in the art industry English Iscte 2024 2025
Matilde Maria Bernardo da Costa Consumer Perceptions of the Pink Tax: Gender-Based Discrepancies English Iscte 2024 2025
Inês Rodrigues Cardadeiro From the Virtual World to Reality: Investigating the Impact of VR Technology on Volunteer Tourism Advertising English Iscte 2024 2024
Gu Mingyu Exploring Educator and Student Perspectives on Generative AI Chatbots in Higher Education: A Relationship Marketing Approach English Iscte 2024 2024
Maria João Santos Coelho Augmented Reality and I: How Do Self-Construal and Emotional Intelligence Impact Brand Attachment. English Iscte 2024 2024
Beatriz Cruz de Almeida Advertising in the Age of Algorithms: Consumer perceptions of creativity, coolness and brand evangelism in generative AI. English Iscte 2024 2024
Tiago Ferreira Pinto Cardoso Shifting Perceptions: The Effectiveness of Marketing Strategies in Mental Health Destigmatization English Iscte 2024 2024
Patrícia Alexandra Calheiros Santos The Influence of Virtual Reality on Perceived Authenticity, Curiosity and Willingness to Engage On Socially Responsible Initiatives English Iscte 2023 2023
Beatriz do Carmo Silva e Gonçalves Impacts of Virtual Reality on the Real Estate Consumers Purchase Intentions English Iscte 2023 2023
Maria Inês Relvas Romero Understanding the use of Game Advertising for Luxury Brands: the impact of Brand Coolness on Brand Equity English Iscte 2021 2022
Julia Ryan Novack The impact of film-induced tourism, emotional responses and lifestyle patterns on behavioral intentions to travel to a destination English Iscte 2022 2022
M.Sc. Final Projects (1)
Concluded (1)
Student Name Title/Topic Language Institution Initial Year Concluding Year
Xiaozhong Bao Simulating Emergency Management through Extended Reality Technology - bases on a Digital Twin Perspective English Iscte 2023 2023