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Diogo Morgado
CV Summary

In this curriculum, my academic degrees will be presented, as well as my professional experiences. I graduated in sociology, where I got a taste for data analysis, and it was in my final sociology project that I realized the importance that data analysis would have in business, so I decided to pursue a master's degree in business analytics. And it was during this academic path that I improved my skills in software, such as in SPSS Statistics, SPSS Modeler, ParseHub, Orange, Excel, Word, PowerPoint, Power BI, PHPmyAdmin/MariaDB, SQL, Phyton and Knime. I will also introduce to what was my first job, where I learned all the processes underlying small retail stores and where I learned how to deal with customers. A short time later, I was proposed by the association where I have been surfing federated for over 10 years to be one of the club's directors. And as you can imagine in this small professional journey, I came to realize the importance that data analysis has both in the management of small retail businesses and in the management of a club. So, as you can see, my path has been diverse and varied, demanding the most diverse skills (like being Responsible, Committed, Organized, Communicative, Creative and the Ability to Work in a Group and Leadership).

Academic Qualifications
University/Institution Type Degree Period
ISCTE-Instituto Universitario de Lisboa
Portugal - Lisboa
M.Sc. Business Analytics 2021 - 2023
ISCTE-Instituto Universitario de Lisboa
Portugal - Lisboa
Licenciate Sociologia 2018 - 2021
Research Interests
Market Segmentation
Churn
Profile Segmentation
Predictions
Natural Language Processing
Sentiment Analysis
Market Studies
Optimization
Customer Value
Customer Lifetime Value
Mathematics Natural Sciences
Computer and Information Sciences Natural Sciences
Economics and Business Social Sciences
Sociology Social Sciences