Hadassa Oliveira holds a doctorate in Communication Sciences (CIES-ISCTE-IUL), specializing in gender and media, where she develops multidisciplinary research on sociocultural representations of gender in contemporary media. Currently, she is an Integrated Researcher at LIACOM-ESCS-IPL and a Research Assistant and Associate Researcher at CIES-ISCTE-IUL. She has experience in higher education, combined with expertise in science management and dissemination, as well as a consolidated professional trajectory in advertising and digital marketing. She has worked in an advertising agencies on the creation, planning, and strategic analysis of content for digital platforms, as well as on the monitoring of paid media and digital marketing in international contexts. She also has technical skills in data creation and analysis tools, supporting a pedagogical practice that integrates critical thinking, theoretical foundations, and practical application in the fields of advertising, marketing, and digital media.