Sofia Ferro Santos is a professor at IADE and an invited professor at Iscte-IUL and IPPS-Iscte. She teaches marketing and communication courses: marketing project; integrated communcation; political marketing; communication and media theories, among other courses.

Sofia Ferro Santos holds a PhD in Communication from Iscte-IUL and an International Master in Management degree from Nova School of Business & Economics. She has a bachelor degree in Comunication Sciences from Nova-FCSH and a Post-graduation degree in Advisory in Communication and Politics from Iscte-IUL.

She has also collaborated on the European Project EUMEPLAT - European Media Platforms: assessing positive and negative externalities for European Culture (Funded by European Union’s Horizon 2020; Grant No 101004488) and have worked before on IBERIFIER - Iberian Media Research and Fact-Checking (Funded by European Comission in the scope of CEF-TC-2020-2 - European Digital Media Observatory; Reference 2020-EU-IA-0252).

Previously, Sofia has worked for five years in strategic advisory for Hiscox at an European level and for everis (currently NTT Data).