Publication in conference proceedings
Cool brands: the social conscience and sustainability as new trends
Sandra Loureiro (Loureiro, S. M. C.); Rui Alexandre Sousa Lopes (Lopes, R.);
Proceedings of 8th Global Brand Conference of the Academy of Marketing-Theme: Brand, Corporate Identity and Reputation and Sustainability
Year (definitive publication)
2013
Language
English
Country
United Kingdom
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Abstract
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Acknowledgements
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Keywords
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Publication Identifiers
ci-pub-13173
Other Publication Details
2013
Universidade Católica do Porto
research gate
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752 - 761 --
Yes
Both (printed and digital)
Ming Lin and Len Tiu Wright
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Conference
International
2013
Full Paper